IAST

Member’s Activities

David Airey

Conference Attendance

  • In August 2026, David Airey, Sara Dolnicar and Christian Laesser attended the 75th Conference of the International Association of Scientific Experts in Tourism (AIEST). Christian Laesser has served for many years as AIEST’s General Secretary. To celebrate the anniversary, the conference was organised by the University of St Gallen in Switzerland, where AIEST was founded in 1951. AIEST is the oldest association of its kind in the world. The meeting focused on ‘Tourism Definition(s) Revisited’. Alongside keynote speeches, paper presentations and technical visits, participants took part in a consensus session to examine the adequacy of the definitions used in tourism. The conclusions will be announced later.

At the 75th AIEST Conference in St Gallen, August 2026.


Dimitrios Buhalis

New Journal

  • Dimitrios Buhalis has launched Tourism Marketing and Strategy (TMAS) as its Founding Editor-in-Chief and welcomes contributions from Academy members. https://www.emerald.com/tmas

Conference Keynotes and Contributions

Conference Organisation Activities


Richard Butler

Journal Article

  • Fennell, D., Guo, Y., & Butler, R. (2025). Understanding tourists’ perceptions of animal welfare, governance, and conservation: Evidence from the Panda Base. Animals, 15(24), 3548. https://doi.org/10.3390/ani15243548

Book

  • Isaac, R. K., Çakmak, E., & Butler, R. (2026). The Possible, Probable and Preferable Futures of Tourism Destination Management. Routledge.

Book Chapter

  • Dodds, R., & Butler, R. W. (2026). Sustainable family travel: How children can help. In H. Schänzel, C. Khoo, & M. J. H. Yang (Eds.), Handbook on Children and Family Tourism. Edward Elgar.

Simon Darcy

Award

  • Simon Darcy, Tracey Dickson and Stephen Schweinsberg received the Academic Research award in the 2026 Travel Unity Awards, which recognise work advancing inclusive practices in travel. https://www.travelunity.org/2026awards/
  • The work grew from a project co-designed with the disability community in collaboration with a government agency to inform policy and practice. Simon Darcy particularly values recognition from Travel Unity, an alliance including major US destination marketing organisations, industry associations and two US universities, for research that supports change. The award application also linked to the agency’s current accessibility policy, infrastructure and digital accessibility improvements, and online implementation, demonstrating the work’s sustained impact.

Related Research and Resources


Alan Fyall

Award

  • Alan Fyall, Visit Orlando Endowed Chair of Tourism Marketing at the University of Central Florida’s Rosen College of Hospitality Management, is one of eight faculty members recognised with a 2026 UCF Luminary Award. The award honours his tourism scholarship and its impact beyond academia, including research on accessible tourism through mega-events, residents’ well-being, coastal destinations’ vulnerability to climate disruption, tourism resilience and destination development.
  • Alan Fyall’s publications include eight books and 105 peer-reviewed journal articles, with expertise featured in The New York Times, USA Today and Forbes. His research and consulting span Africa, Asia, Europe, the Caribbean and the United States. He teaches International Tourism Management, previously served as associate dean of academic affairs, and is founding editor of the Journal of Destination Marketing & Management. An IAST Fellow, he also serves on the United Nations Pool of Experts for Global Reporting on the State of the Marine Environment.
  • Through UCF’s Sustainable Coastal Systems cluster, Alan Fyall connects tourism research with coastal communities’ environmental, economic and social challenges. His international perspective also informs teaching and professional practice, helping students and colleagues understand sustainability, changing visitor expectations and the future of hospitality and tourism. https://hospitality.ucf.edu/news/rosen-college-professor-alan-fyall-honored-with-ucf-luminary-award/

Ulrike Gretzel

Journal Articles

  • Zarezadeh, Z., & Gretzel, U. (2027). From influence to empowerment: Unpacking capacity building and social learning in virtual communities. Tourism Management, 119, 105541.
  • Pacheco, D. C., da Silva, O. D. L., de Serpa Arruda, A. I. D., & Gretzel, U. (2026). It’s hard to live in a tourist city: Explaining residents’ responses to tourism pressure through stress and self-efficacy. Cities, 179, 107419.
  • Pacheco, D. C., da Silva, O. D. L., de Serpa Arruda, A. I. D., Li, L., & Gretzel, U. (2026). The robot hotel paradox: Why guest satisfaction may not translate into revisit intention. Tourism & Management Studies, 22(SI), 1–16.
  • Lee, Y., & Gretzel, U. (2026). TechTalk interview: Dimitrios Buhalis, Cihan Cobanoglu, Raghav Rao, Zheng Xiang, and Chulmo Koo ‘The Role of AI and its Impact in Smart Tourism’. Journal of Smart Tourism, 27652157261460942.

Book

  • Kavoura, A., Gretzel, U., & Vrana, V. (Eds.). (2026). Strategic Innovative Marketing and Tourism: Navigating Global Trends and Managing Challenges—12th ICSIMAT, Olympus Riviera, Greece, 2025. Springer Nature.

Guest Editorships

  • Cheah, C. W., Cheah, J. H., Gretzel, U., Koay, K. Y., & Xiang, K. (2026). Human and virtual influencer marketing in hospitality and tourism. Journal of Hospitality and Tourism Management, 66, 101380.
  • Kim, J., Jang, S., Gretzel, U., & Koo, C. (2026). Special issue on ‘Smart tourism 2.0: Perspectives with geospatial data and AI’. Electronic Markets, 36(1), 3.

Metin Kozak

Conference Attendance

  • Metin Kozak attended the European Marketing Academy (EMAC) Fall Conference at the University of Bremen, Germany, on 16–18 September 2026. It was his first in-person attendance after years of reviewing and co-authoring conference papers. He presented findings from a TÜBİTAK-funded project on language–content fit in multilingual user-generated content. The study compared Spanish and English comments on music videos, examining differences in length, depth and meaning. It found that users expressed deeper emotions and engaged more consistently in their native language, with particular attention to cultural elements.

Guest Lectures

  • In late September 2026, Metin Kozak visited Lithuania through the Erasmus Exchange Programme. He taught three courses on branding, organisational communication and research methods to bachelor’s and master’s students in the Department of Communication at the Faculty of Social Sciences, Arts and Humanities, Kaunas University of Technology.
  • Under the EU’s Erasmus+ KA171 programme, Metin Kozak spent a week as a guest scholar at North Eastern Hill University (NEHU), India, in June 2026. He engaged with MBA and PhD students, faculty members and the Vice-Chancellor, delivering lectures on scholarly research, academic writing and marketing.

Journal Articles

  • Aktymbayeva, A., Beisekenov, N., Kozak, M., Seitkazy, M., Taukebayeva, M., Serzhanuly, D., Nuruly, Y., & Sapiyeva, A. (2026). Sustainable lake-resort tourism under water-quality constraints: An integrated monitoring carrying capacity framework for destination management. Tourism Recreation Research. https://doi.org/10.1080/02508281.2026.2714508
  • Kaurav, R. P. S., Kainthola, S., Rana, S., & Kozak, M. (2026). Unveiling trends and gaps in tourist crowding literature with a roadmap for the future. Tourism Planning & Development, 1–32. https://doi.org/10.1080/21568316.2026.2698868
  • Sop, S. A., Günaydın, Y., & Kozak, M. (2026). Unveiling the value of tourist-to-tourist interaction in all-inclusive hotels: A stimulus-organism-response model. Journal of Travel & Tourism Marketing, 43(5), 639–654. https://doi.org/10.1080/10548408.2026.2679969
  • Başer, M. Y., Kozak, M., & Erdoğan, I. H. (2026). Firm characteristics and Industry 4.0 adoption: A study on hotel businesses. Tourism, 74(3), 374–393. https://hrcak.srce.hr/en/file/502074

Guest Editorial

  • Metin Kozak co-edited a special issue of Current Issues in Tourism on the future of the tourism profession with Antonia Correia. The project took nearly two years, attracting more than 50 submissions, of which 18 were accepted. Published across two issues and organised into four thematic sections, the papers examine tourism and hospitality sub-sectors, assess the profession’s current challenges, and offer recommendations for turning potential threats into opportunities. The details are shown in:
  • Correia, A., & Kozak, M. (2026). The future of the tourism profession. Current Issues in Tourism, 29(15), 2987–2991. https://doi.org/10.1080/13683500.2026.2672269

Gang Li

Award

  • Gang Li has been elected to the Fellowship of the Academy of Social Sciences in the UK. He is the fifth IAST Fellow to receive this fellowship, joining David Airey, Allan Williams, John Tribe and Marina Novelli. https://acss.org.uk/professor-gang-li/

Project

  • Gang Li, Allan Williams and their University of Surrey colleagues Jason Chen (Principal Investigator) and Eden Jiao were commissioned by VisitBritain to conduct an independent review of the methodology underpinning national domestic tourism statistics in the UK.

Journal Articles


Janne Liburd

Open Peer Review

  • Janne Liburd shares an alternative approach to journal editing and peer review under pressure. Her article, ‘Co-designed citizen science insights for geoscientists: making sense of complex relations’, co-authored with Scandinavian meteorologists and modellers, has been accepted for posting on EGUsphere, the not-for-profit open scientific repository of the European Geosciences Union (EGU). Following the editor’s request for minor revisions, the paper entered open peer review for potential publication in Geoscience Communication, with a public discussion period of less than two months. It has a registered DOI and is available as a preprint: https://doi.org/10.5194/egusphere-2026-5504
  • Janne Liburd warmly invites colleagues with shared interests to comment and help strengthen the manuscript, even though its topic extends beyond tourism.

The EGUsphere submission and peer-review process.


Nigel Morgan

Events


Chris Ryan

Events and Award

  • Chris Ryan attended the 12th International Conference on Tourism and Hospitality (ICTOH) in June 2026, hosted by Siam University at the Ambassador Hotel. Invited by Associate Professor Bongkosh Rittichainuwat, Dean of the International College, Siam University, he received a lifetime achievement award recognising his legacy of mentoring doctoral students.
  • He subsequently returned to the University of Waikato, where he helped select students and staff for the new doctoral programme in tourism management, established under New Zealand regulations at the joint institute of Shandong University and the University of Waikato on Shandong University’s Weihai campus.
  • In September, Chris Ryan returned to China to give presentations at Sun Yat-sen University’s Zhuhai campus and Beijing Union University. He met former doctoral students and colleagues from other Chinese universities, including Professor Chin Ee Ong of the Macao University of Tourism and Dean from South China Normal University and his family who last visited Waikato a decade earlier, were they joined a research methods class taught by Chris. The main purpose of the visit was to join Associate Professor Zhang Xiaoyu for the launch of their latest book on Cao Xueqin at the 17th Arts Festival, hosted by the Cao Xueqin Research Centre at the Memorial Hall in Beijing’s Western Hills.

Book

  • Ryan, C., Wei, L., & Zhang, X. (2026). Cao Xueqin: His Life, Times and Influence. Mary Egon Publishing.

Journal Articles

  • Zhang, X., Wong, C. U. I., Ryan, C., & Yu, H. (2026). Culture seekers, pilgrims, and sightseers at a site of folkloric practices: Why different visitors share similar perceptions of place. International Journal of Tourism Research, 28(5), e70409. https://doi.org/10.1002/jtr.70409
  • Pan, Y., Liu, Y., Liu, Z., Ryan, C., & Wang, Y. (2026). Home culture connectedness and travel anxiety reduction among Chinese outbound tourists. Journal of Destination Marketing & Management, 41, 101099.
  • Pan, Y., Liu, Y., Wang, Y., & Ryan, C. (2026). How does global-local identity affect preference between authentic destination experiences and home culture connectedness? Tourism Management, 117, 105454.
  • Zhou, B., Wu, Y., Yu, H., Xiong, Q., & Ryan, C. (2026). Does expressway congestion affect tourists’ intention for holiday self-drive trips? Evidence from a mixed-methods study. Acta Psychologica, 262, 106109.

Muzzo Uysal

Journal Articles

  • Cao, Y., Assaf, A. G., Lee, S., & Uysal, M. (2026). Managerial ability as a moderator of the curvilinear ESG–performance relationship. International Journal of Hospitality Management, 139, 104758. https://doi.org/10.1016/j.ijhm.2026.104758
  • Cinar, S., Sivuk, D., Wang, J., & Uysal, M. (2026). Medical tourism determinants and satisfaction: A case of Turkiye. Tourism and Hospitality Management, 32(3), I–XII. https://doi.org/10.20867/thm.32.3.10
  • Kadirhan, G., Çavuş, A., & Uysal, M. (2026). Faith tourism in Turkey: Place attachment, quality of life, and length of residency: A two-tiered model testing approach. Current Issues in Tourism, 1–22. https://doi.org/10.1080/13683500.2026.2669629
  • Topsakal, Y., Yüzbaşıoğlu, N., & Uysal, M. (2026). Trusting the robot waiter: What drives consumers’ acceptance of restaurant service robots? International Journal of Consumer Studies, 50(4), e70232. https://doi.org/10.1111/ijcs.70232
  • Wang, J., Cinar, S., Sivuk, D., & Uysal, M. (2026). A cross-cultural comparison of medical tourists’ preferences: A case of Turkiye. Journal of Quality Assurance in Hospitality & Tourism, 1–15. https://doi.org/10.1080/1528008X.2026.2632192
  • Wang, J., Onder, I., Liang, Y., & Uysal, M. (2026). Designing smart menus: A multi-method exploration of AI integration in hospitality guest experience and operations. International Journal of Hospitality Management, 139, 104777. https://doi.org/10.1016/j.ijhm.2026.104777

Book Chapters

  • Uysal, M. (2026). Critical discourses in cultural-heritage tourism: Accessibility and inclusion as a catalyst for human well-being. In M. Şeker & K. Çınar (Eds.), Inclusion in the Cultural Heritage Sector (pp. 15–33). Turkish Academy of Sciences Publications.
  • Wang, J., Berbekova, A., & Uysal, M. (2026). The role of sustainability and quality of life: Enhancing competitiveness of SMEs. In F. Okumus, A. E. Pérez Brito, A. F. Chim-Miki, & M. I. Bojórquez Zapata (Eds.), Competitiveness of SMEs in Hospitality and Tourism: A Multidisciplinary Approach. Emerald Publishing. https://doi.org/10.1108/978-1-83742-496-220261002

Invited Presentations

  • Muzzo Uysal delivered the keynote ‘The Human-Centered Approach and Design’ at the 26th National Tourism Conference in Sirnak, Turkiye, on 8–11 October 2026.
  • Muzzo Uysal delivered the keynote ‘Redefining Tourism: The Human-Centered Approach and Design (HCAD)’ at the 10th International Association for Tourism Economics (IATE) Conference in Palermo, Italy, on 21–26 June 2026.
  • Muzzo Uysal was invited to deliver ‘Theories and Models in Tourism and Hospitality Research’ online at TMCT on 12 June 2026. https://www.youtube.com/watch?v=oRqa3X4WB2w

Norbert Vanhove

Book

  • Norbert Vanhove announces the publication of the fifth edition of The Economics of Tourism Destinations: Theory and Practice (Routledge, 2027).

 

IAST