International Academy for the Study of Tourism Meeting 2026
Hong Kong SAR, China
May 31 – June 4, 2026
Website: https://www.tourismscholars.org/conferences.php
In many ways, tourism is in the midst of a historic transition, reassessing long-held assumptions, refining
the theoretical lenses, and redefining what responsible and resilient tourism should look like in a rapidly
changing world. In this sense, the upcoming Academy Meeting, focusing on the theme of Tourism Transition(s),
captures this global moment so precisely. The scope of the activities, panels, and presentations aligns
closely with the theme of the Academy Meeting. The Academy Meeting is now open for registration via the
website.
NETNOCON 2026: The Global Netnography Conference
Izmir, Turkiye
June 17-19, 2026
Website: netnocon.org
Pacific University)
In 2026, Netnocon returns—to celebrate thirty years since the introduction of netnography and to mark how
far we've come. From its invention in Toronto, Canada, and its introduction in Tucson, USA, the method has
found eager adopters around the world. This year, we gather in Izmir, a vibrant coastal city with deep roots
and wide horizons. It is a place shaped by centuries of trade relations, spiritual movements, immigration,
food cultures, and connection. Izmir is the perfect setting for this year's theme: Cultural Crossroads. Join
us for Netnocon 2026 in Izmir and experience the crossroads of culture, creativity, and connection.
Tourism Marketing Track 55th EMAC Annual Conference of the European Marketing Academy
BATH, United Kingdom
June 2-5, 2026
Website: https://www.emac2026conference.org/
Contact: emac2026@bath.ac.uk
The European Marketing Academy (EMAC), established in 1975, is a professional society for people involved
with or interested in marketing theory and research. The purpose of the European Marketing Academy is to
provide a platform for persons professionally concerned with or interested in marketing theory and
research. It aims to serve as the core of a communication network for disseminating information and
promoting international exchange in the field of marketing. At present, the EMAC has over 1,000 members
from more than 57 different countries on all five continents.
ASIA TOURISM FORUM 2026: The Asian Paradigm in Hospitality and Tourism
Ulaanbaatar, Mongolia
June 11-13, 2026
Website: https://atf2026.mto.mn/
Contact: tony.tse@polyu.edu.hk
The Asia Tourism Forum (ATF) was founded in 1993 to address important issues facing Asia’s tourism
industry, particularly in the areas of development, service management, marketing, and sustainability. The
15th Asia Tourism Forum 2026 (ATF 2026) is designed with the theme of “The Asian Paradigm in Hospitality and
Tourism” for tourism academia and practitioners to share their insights. The forum is co-hosted by School
of Hotel and Tourism Management, The Hong Kong Polytechnic University, and Mongolia Tourism Organization in
Ulaanbaatar, Mongolia on 11-13 June 2026.
Global Fashion Management Conference: “Fashion in Tourism Communication and Marketing”
Track
Madrid, Spain
July 16-19, 2026
Website: https://2026gfmc.imweb.me/index (Tourism Review
Virtual)
Contact: gammacentraloffice@gmail.com
The 2026 GFMC at Madrid will focus on ‘Marketing & Management in the AI Fashion Transformation’ and provide
strong contents covering marketing and management in fashion related subjects. Fashion plays a crucial role
in tourism marketing, influencing travelers’ perceptions, choices, and overall experiences. In recent years,
the convergence of fashion and tourism has emerged as a captivating and influential force in shaping
consumer behaviors and tourism destination choices. The "Fashion in Tourism Communication and Marketing"
track seeks to unravel the multifaceted relationship between these two industries, exploring how fashion
influences travel decisions and how tourism destinations leverage fashion in their marketing strategies.
The 4th One Belt • One Road • One Tourism International Conference
Chiang Rai, Thailand
Dec 11-13, 2026
Website: https://www.polyu.edu.hk/shtm/news-and-events/events/2026/12/4th_oborot/?sc_lang=en
Contact: Prof Tony Tse tony.tse@polyu.edu.hk
The "Belt and Road" Initiative proposed by China in 2013 is a concept of co-operation and development
fostering mutual growth and shared prosperity. Today it is a manifestation of China's neighbourhood
diplomacy, fostering friendship and economic and tourism development. It also provides new concepts, new
models, and new space for the growth of the 150 countries that have joined the "Belt and Road" Initiative.
The "One Belt • One Road • One Tourism" International Conference has been staged since 2018 to promote
tourism and reinforce peace and economic development in these countries, for many of which tourism is an
important economic pillar.
