7th Marrakech International Conference on Tourism Research (MICTR 2026): The AI Turn in Tourism
Marrakech, Morocco
November 10–13, 2026
Website: https://sites.google.com/view/7thmictrmarrakechinternational/accueil
Contact: mictr.conference@gmail.com
Under the theme “The AI Turn in Tourism: Narrative Shift or Real Transformation?”, the seventh Marrakech International Conference on Tourism Research will examine whether artificial intelligence is reshaping tourism structures and practices or primarily changing the language of innovation. Topics include generative AI, tourist experiences, marketing, governance, ethics and organisational change, alongside wider research on tourism, destinations, heritage and hospitality. The programme combines keynote and panel sessions with research presentations on November 11–12, registration and a Medina visit on November 10, and an Atlas Mountains visit on November 13. The conference encourages multidisciplinary perspectives.
Mediterranean Tourism Forum and Research Conference 2026
Hilton Malta, St Julian’s, Malta
November 24–27, 2026
Website: https://mediterraneantourismresearch.com/
Contact: medtourismconf@gmail.com
Organised by the Mediterranean Tourism Foundation, the Mediterranean Tourism Research Conference forms part of the Mediterranean Tourism Forum 2026. It brings together researchers, policymakers and industry leaders to exchange findings that support evidence-based tourism policy, regional development, and sustainable and regenerative tourism. The programme includes a research writing retreat on November 24, research conference sessions on November 25–26, the Mediterranean Tourism Future Talent Competition and Hackathon, and the Forum plenary and masterclasses on November 27. The events provide opportunities to develop research, share practical insights and strengthen collaboration across the Mediterranean tourism community.
IMPACT2026
Hong Kong SAR, China
December 6–8, 2026
Website: https://www.impactshtm.com/
Contact: Prof Honggen Xiao (honggen.xiao@polyu.edu.hk)
IMPACT2026 will take place at The Hong Kong Polytechnic University under the theme “Transforming Hospitality and Tourism for a Sustainable Future”. Co-organised by the School of Hotel and Tourism Management and the Research Centre for Digital Transformation of Tourism, the conference connects academic research with industry practice. It will explore ideas, green innovations and cross-sector collaboration that support a sustainable future for hospitality and tourism. The programme will include keynote speeches, moderated panel sessions, paper and poster presentations, and opportunities to exchange research insights and connect with scholars and industry leaders.
The 4th One Belt • One Road • One Tourism International Conference
Chiang Rai, Thailand
December 11–13, 2026
Website: https://oborot2026.com/
Contact: Prof Tony Tse (tony.tse@polyu.edu.hk)
The fourth One Belt • One Road • One Tourism International Conference will be held in Chiang Rai, Thailand, jointly organised by the School of Hotel and Tourism Management at The Hong Kong Polytechnic University and the School of Management at Mae Fah Luang University. Under the theme “Development, Marketing, Sustainability”, the conference will bring together scholars, researchers, industry practitioners and government representatives to exchange research and practical insights on tourism across Belt and Road countries. Topics include sustainable tourism, destination management, digital transformation, cultural tourism, community-based tourism, and the role of artificial intelligence and robotics. The conference provides a platform for academic exchange and international collaboration on tourism development.
